Goal: To obtain basic information about the market and key players for operational decision-making and strategic planning purposes.
Delivery time*: from 2 weeks to 1,5 months.
Approximate report length: 10-25 pages.
Regular report contains:
- Short description of the market segments.
- Major brands and trademarks presented on the market.
- Price range within segments.
- Key market characteristics (level of competition, distribution channels, publicity and promotion).
- Estimation of perspectives in market development and new market player appearance.
Optional:
- List of the potentional partners and users + contacts (phone, fax, email, field). For details click here.
- List of companies that are ready to negotiate (phone, fax, email, web-site, contact person and position). For details click here.
- Recommendations on the marketing strategy for the customer's company.
Approximate price for regular report*: 700-1200 Euro.
The work plan is formed according to the following stages:
- Negotiations and agreement on the Terms of Reference for the research.
- Collection of the secondary information on the specified market by means of internet, periodicals and other information sources.
- Collection of the initial information by means of field research.
- Processing and analysis of the information collected. Report preparation: report on the research conducted both printed and in electronic version.
- Presentation of the report to the customer, corrections.
*Notes: More precise determination of the dates is made depending on the following parameters: branch specific features and research depth, need to translate into foreign language, additional special demands of the customer.
*Notes: Please note that the finel report is provided in Eglish or Russian languages. In case of report in other languages the charges per the translation (Euro 15 per the page of 1800) will be added.
