Commercials/ Infomercials

Pick any country on Earth and one thing is universally true: Nowhere in the media business is more creativity and production value packed into a shorter time period than in the television commercial. The same principles apply to infomercials. Many products and services require more time to demonstrate their benefits to the consumer than a television commercial allows. With the increasing affordability of purchasing TV time, infomercial campaigns continue to grow in importance and value as a marketing strategy, and any successful infomercial campaign starts with a well-produced show.

Infomercial production involves budgeting, scripting, story-boarding, talent selection, location scouting, wardrobe, set selection and dressing, shooting and editing, and during the editing process voice-overs, graphics, animation, testimonials and sound mixing are incorporated into the infomercial. These phases of infomercial production are no different than the phases of producing a television series or special, and require the expertise of an experienced producer who is in the business of delivering production quality on schedule and on budget. James Hardy has that expertise- 25 years as a television producer in Los Angeles/Hollywood.

 James Hardy is Nexus-Europe's broadcast media partner. His experience speaks for itself. For that reason Nexus refers with confidence our clients to JH for all of their broadcast media needs. More information can be found here:

http://www.jameshardyproductions.com/